Tag: Adobe MAX 2009

Exhibition hall highlights from Adobe MAX 2009

by pcchan on Oct.08, 2009, under Trade Shows

The Community Pavilion is basically the exhibition hall at MAX where various vendors show off their Adobe-related wares. Due to the current economic climate the booths were less fancy compared with last year but there were still plenty of interesting technologies being shown. I will talk about the best of those over my next few blogs.

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Highlights from 2nd day of Adobe MAX 2009

by pcchan on Oct.07, 2009, under Trade Shows

Today’s most exciting event was the Augmented Reality demo where John Mayer actually appeared on stage. Everyone got to see how Augmented Reality was used to create a really cool and interactive music video of John Mayer’s “heartbreak warfare” song. You can see the keynote video here. To try out Augmented Reality for yourself you can go here.

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Highlights from 1st day of Adobe MAX 2009

by pcchan on Oct.06, 2009, under Trade Shows

The biggest news from the 1st day of Adobe’s MAX conference this year is the announcement of full Flash support across all the major smartphone platforms. This means that Windows Mobile, Palm’s webOS, Google’s Android, and RIM’s BlackBerry will all get full Flash support. Wait a minute, “what about the iPhone?” you might ask.  In the grand Apple tradition of “you don’t need it until we decide you need it”, the iPhone’s Safari browser still will not support Flash.  Oh well, iPhone users should be used to getting screwed by now. However there is some good news for iPhone users: Flash applications can now be compiled natively as an iPhone app (assuming Apple doesn’t shut down the app) by using Adobe Flash Pro CS5. You can read more about it here. Other than the iPhone, owners of all other smartphones should be very happy with this news. Adobe also announced the Open Screen Partnership with nVidia, Google, and RIM. This should translate to better graphics acceleration and overall user experience on various platforms.

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