Resistance is futile: Steve Jobs wants you to be integrated

by pcchan on Oct.19, 2010, under Tech company misbehaving

After listening to Steve’s high-pitched rant from Apple’s earnings call I’m left with 2 strong impressions:

  1. I’m amused by his low opinion of technology consumers. He thinks they are easily troubled and confused if given choices (which may actually be true for a big portion of Apple users).
  2. I’m alarmed by his vision for the consumer electronics market in general. He was using words like “fragmented”, “integrated”, “open”, and “close” but what it really comes down to is “choice” vs. “no choice” even though he won’t say that. Being able to choose different Android devices from different manufacturers and buy apps and music from different storefronts is a problem according to Jobs and what he calls “fragmented”. The iOS platform, by contrast, has only 1 device you can buy (currently iPhone 4), 1 cell carrier (at least for the US up to now), and only 1 storefront for all the apps and media (iTunes store) which is what Steve calls “integrated” and what he believes is good for the consumer.

It’s a good thing Jobs is not running the country. He’d probably abolish free elections and the multi-party system since that is too fragmented and puts unnecessary burdens on voters. Citizens will benefit from the integrated approach with just 1 party and 1 candidate (probably Jobs himself) who will then decide everything and appoint who to fill the remaining offices.
All hail Steve Jobs.

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